Finding the Perfect Birthday Gift With Indigo Kids

Birthday shopping for my two girls is always so easy. I spend every minute of the day with them. I know them better than they know themselves and I know what interests them the most.

Shopping for kids that are not mine is another story. I don’t spend as much time with them and often only see some of them for a couple of hours every few weeks during play dates. I also hate shopping in some stores where I constantly need to find the suggested child age on every package. That can be time consuming, and time is something that is very limited for me. When my daughter is invited to friends birthday parties, I am often tempted to go the gift card route, but that is no fun for a kid.

Kids like instant gratification. They like to see their present, wrapped in a big box and tied together with a big bow. They want to unwrap it and play with it at that moment. Not the next day, or when mom and dad can get them out to the store.

To help people find great age-specific toys and books, Indigo has created IndigoKids; the ultimate one-stop shop for kids of all ages from one and up.

You can shop in select stores across the country or online for age-specific toys and books. Here, you can find a wide range of ideas, talk to the store staff and even get your gift wrapped for free. Not only that, but their kids section is tailored to kids. There are fun chairs and activity areas to keep your little ones busy while you shop.

I recently went in to a store near me to buy a gift for a one-year old. I found the Indigo Kids birthday section really well laid out. The toys are grouped by age and are in order starting from one and going up to age nine as you walk down the aisle. I checked out the recommendations for my girls’ ages and they were right on. Then the hunt was on for the perfect gift.

Since there is a selection, there is still a choice to be made. I usually try to ask the parent what their child is interested in. If I am not able to get that information before the party, then I go with what I think my girls would like. A great tip here is to always make sure you get a gift receipt.

So, what did I buy? Well, you know I like retro, so I went with the Fisher Price Classics Two Tune TV. I went on the Indigo website to check out the reviews, and this one seemed like the best bet. Once I found it in the store, it didn’t disappoint. I talked to a staff member about the item and she told me that it was a huge hit with her niece who is close to the same age that I was shopping for, so I picked it up. Since I am aware that not everyone has the same tastes as me, I will be including a gift receipt with it in case the parents want to exchange it for something else.

Whether you are shopping online or in store, there are some nice perks to shopping for birthday items at IndigoKids.

Shopping in-store benefits:

  • Free Gift Wrap: gift bags are available on kids’ purchases
  • Great book and toy recommendations by age
  • Wide, stroller-friendly aisles and colourful décor – a comfortable shopping experience for both parents and kids
  • Earn plum rewards with almost every purchase

Shopping online benefits:

  • Great recommendations by age
  • Gift wrap and personalize message available for $4.95
  • Free shipping on orders greater than $25

Do your kids have a party coming up that you need to buy for? IndigoKids wants to help you out with a giveaway.

One lucky This Bird’s Day reader will win a $35 Indigo Gift Card good for in-store or online shopping.

To enter (MANDATORY ENTRY): Leave me a comment below telling me why you love Indigo Kids or think Indigo Kids can be helpful to you. Please also leave a way of contacting you if your comment is randomly chosen. *You must do this for any additional entries to count.

After you have completed the first entry, you can enter an additional comment one time for each of the following:

  • Like This Bird’s Day on Facebook
  • Follow Chapters/Indigo on Twitter
  • Follow This Bird’s Day on Twitter
  • Daily Entry: Tweet about this giveaway. Feel free to copy and paste this into your Twitter page:

    CAD Only #Giveaway – Win a $35 gift card from @chaptersindigo on @ThisBirdsDay at

  • Post about this giveaway, linking to this post, on either your blog or in a forum and leave me the link. (note: you must be the original poster)
  • Subscribe to This Bird’s Day (at the top right).

This contest is open to residents of Canada only and runs until 9pm MST on Monday, April 30, 2012. Readers may enter the contest on multiple blogs, but are only eligible to win oneprize. Prizes will be shipped within 6 weeks from when your winning information is submitted.

Disclosure – I am participating in the Indigo Kids program by Mom Central Canada.  I received compensation for my participation in this campaign.  The opinions on this blog are my own.

Found in Kids

Comments on this entry are closed.

  • cheryl h Apr 28, 2012, 8:39 pm

    I love Indigo Kids because I can find lots of cute clothing for my granddaughter

  • Dreena Apr 23, 2012, 8:27 pm

    I love IndigoKids – you can always find the perfect book or gift. Also like the gift wrapping available – easy gift giving.
    Thanks for the chance.

  • susan margaret Apr 23, 2012, 5:20 am

    I like the options of finding items by age group as it makes buying gifts so much easier!

  • Heather, Mmm... is for Mommy Apr 19, 2012, 6:55 am

    We love that there are things to play with while i browse for her so we can shop longer :)

  • Laura P Apr 12, 2012, 10:52 pm

    I love Indigo Kids because they have unique gifts.

  • Francine Apr 11, 2012, 7:39 pm

    delete please

  • Amy C Apr 10, 2012, 8:26 pm

    I Like This Bird’s Day on FB

  • Amy C Apr 10, 2012, 8:25 pm

    I love Indigo Kids because they have a large selection of books and toys.

  • Charlene Vidal Apr 9, 2012, 12:18 pm

    I love Indigo Kids as it is a great area in the store to purchase gifts for the little ones in my life.

  • Cheryl Morreale (@loucheryl) Apr 6, 2012, 7:15 pm

    I really love the way Indigo has organized their store. Everything is so easy to find and all of their toys are great! Tons of educational toys!

  • tennille Apr 4, 2012, 11:24 pm

    the train table makes a nice reward at the end of shopping with a 3 year old

  • Bree Apr 4, 2012, 8:48 pm

    I love Indigo Kids! They carry lots of great books and amazing high quality toys!

  • Amber Y Apr 4, 2012, 12:35 am

    I love indigo kids because it’s so kid friendly. I love that they have books and toys – kind of a one stop shop.

  • Super Mel Apr 2, 2012, 7:21 pm

    Love them because they target Kids of all ages!

  • 409cope Apr 2, 2012, 3:37 pm

    I think this program is great as there is nothing better for little ones than to develop a love of reading.

  • Josie Apr 2, 2012, 12:27 pm

    I LOVE Indigo Kids! They are super helpful to me because my daughter loves to read. I love that you can walk in there and ask someone for help and they are super helpful

  • Ginger Leah Gervais Apr 2, 2012, 12:10 pm

    I love Indigo kids because my kids love it there and when they are interested in books instead of the tv or computer it makes me a happy mama :)

  • Francine Apr 1, 2012, 11:10 am

    They have a great selection, and are Canadian!

  • Steve Zussino - Grocery Alerts Canada Mar 31, 2012, 12:57 pm

    I like that they have educational products also

  • Marlibu Mar 30, 2012, 7:18 am

    Like u on fb
    Marla p

  • Marlibu Mar 30, 2012, 6:57 am

    Loe the convenience of free giftwrapping

  • Pamalot Mar 30, 2012, 4:43 am

    One of the things I like about Indigo Kids is the free shipping over $25. With nieces and nephews all across Canada this comes in handy.

  • Becky Boo Mar 29, 2012, 12:16 pm

    I love taking my son into the Indigo Kids section at our local chapters. And he loves being there. There is so much to do and see. The train sets and plasma cars, and all the books. My son LOVES being read to so each time we are in there we pick up a new book for him to read.

  • Amy Brown Mar 29, 2012, 8:54 am

    I like that they do gift wrapping, because my daughter likes to go through my bags when I get home. Her birthday is coming up in two months so I will be going to indigo!

  • silvia Mar 27, 2012, 2:22 pm

    I actually would like to get the fisher price two tune tv as my mother-in-law has been looking for one of these for awhile.

  • Tara E Mar 27, 2012, 10:02 am

    love the online shopping b/c it’s super easy!

  • angela m Mar 27, 2012, 8:18 am

    I love Indigo kids because they have a huge selection of products and the play area for kids

  • Athena Mar 26, 2012, 7:59 pm

    like you on FB AthenaD

  • Athena Mar 26, 2012, 7:59 pm

    They have such a great selection

  • Karla Sceviour Mar 26, 2012, 5:58 pm

    I have never shopped at Indigo kids before,but I think it would be a great place for me to shop for kids Christmas and birthday gifts!
    ksceviour at hotmail dot com

  • C Wilson Mar 26, 2012, 3:27 pm

    I like you on fb as Caroline W

  • C Wilson Mar 26, 2012, 3:25 pm

    I love indigo kids for their large selection of high quality toys

  • kara Mar 26, 2012, 1:57 pm

    I’ve necer shopped at indigo kids, but think I would love the experience!

  • Deb Dorrington Mar 26, 2012, 12:38 pm

    I like Indigo Kids because I have found great gifts there for toddlers all the way up to teens. Avid readers in my house so it’s our go to place for books.

  • Barb H Mar 26, 2012, 11:53 am

    Like TBD on FB

  • Barb H Mar 26, 2012, 11:53 am

    I love Indigo Kids because the kids love going there!

  • Londia Mar 26, 2012, 11:49 am

    Blogged about this giveaway

    silverneon2000 at yahoo dot com

  • Londia Mar 26, 2012, 11:36 am

    I like Indigo kids as the kids have a section to play and interact with other kids. I also like how the books are done by age groups also.

    silverneon2000 at yahoo dot com

  • Soozle Mar 26, 2012, 8:14 am

    I love Indigo Kids as i know that I can trust that the products are always of high quality!

  • Shari Mar 26, 2012, 6:55 am

    I love Indigo Kids because I can always trust their quality!

  • Eileen Mar 25, 2012, 11:35 pm

    Lots of unusual gift ideas for the little ones.

  • Leanne M Mar 25, 2012, 10:38 pm

    I love their selection and they have good prices

  • maria Mar 25, 2012, 8:22 pm

    I love that you can buy books and toys and get it gift wrapped!

  • Josee P Mar 25, 2012, 8:21 pm

    I love Indigo Kids because it’s so easy to find an original gift. It’s always a nightmare trying to find a birthday gift for birthday parties.
    Thanks for the giveaway :)

  • belinda m Mar 25, 2012, 6:53 pm

    I like that it makes it so much easier on the parents and very enjoyable for the kids. They look forward to going !


  • chana Mar 25, 2012, 6:45 pm

    love the free gift wrap

  • Glogirl Mar 25, 2012, 6:37 pm

    Indigo Kids would be helpful as it would be one-stop shopping. I like that they offer recommendations for kids of various age ranges-that’s very helpful.

  • Tina Mar 25, 2012, 4:54 pm

    I like that everything is categorize by age and there is free gift wrapping. Save me from forgetting to buy gift wrap or running out at home.

  • N Tomie Mar 25, 2012, 4:04 pm

    Love Indigo for my kids, I especially like the easy shopping trip. Nothing says mom friendly like birthday presents already organized. My kind of store!

  • B C EDWARDS Mar 25, 2012, 3:35 pm

    ours does the books thru ages
    so the ya books are all together etc