Working mothers deserve a better apology

I’ve been mulling over a story I read a couple of days ago about the CEO of a company who wrote an article on Fortune.com where she apologizes to all of the mothers that she used to work with.

In the article, she talks about moments where she never stood up for mothers on her team, and silently slandered many a mother’s work ethic.

Photo Copyrights and credits to © Sandor Kacso - Fotolia.com
I will admit that I enjoyed reading about the first 600 words of the almost 1600 word article. Here was someone who realized later in life that discriminating against a woman simply because she was a mother was wrong. I’m sure many mothers out there have been in this situation so it was nice that someone was writing out the other side of the coin, thus bringing some type of closure that they will most likely never receive from their own experiences. But then she lost me.

Why?

Because she began to talk about her new company throughout the remainder of the article.

You see, she became a mother herself. And she created a company that works with mothers and connects them with companies who see the value in working with mothers or women who work from home. Then for over half of this apology article, I’m left reading about her new company.

It felt like one giant pitch to moms to sign up to work with her company, to create a giant job force for her to sell, and it became a big advertisement to companies to hire her product, which is the very mothers she is apologizing to. Personally I think it is great that there is an avenue such as this out there for mothers who are looking for an alternate option. Do I think this was the article to bring it up? No.

When you spend over half of your apology talking about yourself or your company (the company name was mentioned four times in the article, including once in the subtitle, then a fifth time in the author byline), the apology doesn’t carry as much weight.

Working mothers who are discriminated against do deserve an apology in many situations. Not because we can do just as good of a job as the next person, or because we can manage being a mom and a contributing member of society, but because in spite of all of that, many working mothers still put up with a society that will just discount them anyway. Not to leave out coworkers who secretly judge a person based on the fact that one of their identities happens to be mother.

At least 600 – 700 words could have been cut out of this article, and the fact that she co-founded a company could easily be wrapped up in the author byline unless of course this whole article was not a real apology at all and just link bait to get her business out there by selling these mothers that she was horrible to further up the river.

People aren’t that bad… are they?

Apologies should not be self-serving. If you want to apologize, then apologize and leave it at that.

Photo credit to © Sandor Kacso – Fotolia.com

Sheri Landry
Sheri publishes, and writes at This Bird’s Day where she shares all of the thoughts in her head without the voices. Sticking mainly with content for Canadians, Sheri shares family stories, product information and anything that fits into her (and her family’s) daily activities.
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