No Need to Get Sensitive: Crest & Oral-B Help You Brush Sensitivity Off

Did you know that about 60% of Canadians suffer from some sort of tooth sensitivity according to the recent Crest and Oral-B Great Canadian Smile Survey? This includes sensitivity to hot, cold, sweet and acids and can sometimes have a big impact on what you choose to eat in a day.

Since being pregnant and having Baby Bird, I’ve added to my list of sensitivities. I always had tooth and sound sensitivities. I hate loud noises and have a constant ring in my ears (tinnitus). Now though, I get to add skin sensitivities to my list. Since having Baby Bird, I feel like all moisture has been sucked out of my body. I have dry skin, and even excema. I’m sensitive to cold. Really? I live in Canada — aren’t we all sensitive to cold? I’m just an all around sensitive person I guess.

Crest tooth flossI’m excited to be sharing with you the new Brush Off Sensitivity campaign. To help us treat tooth and gum sensitivity, Crest® and Oral-B® introduced the first group of sensitivity products designed to care for sensitive teeth or gums. Included in this are Crest® Pro-Health™ Sensitive Shield™ toothpaste, Crest Pro-Health floss for Sensitive Gums, Oral-B Advantage Sensitive manual toothbrush and Oral-B Vitality Sensitive Rechargeable power toothbrush.

Oral-B toothbrushI love slurpees… Seriously, what self-respecting ex-Winnipeger doesn’t love slurpees? I mean Winnipeg is the slurpee capital of the world. I love slurpees — and I suffer for it! My teeth are particularly sensitive to cold. I hate that I get the odd stabbing pain when I’ve forgotten to pay attention and the cold sits on my tooth for a second to long.

Crest toothpasteThis is where the Crest Pro-Health Sensitive Shield toothpaste comes in. It contains Stannous Fluoride to help protect teeth from sensitivity.It also builds increasing protection against painful sensitivity and protects against the seven areas dentists check most: cavities, gingivitis, plaque, sensitivity, tartar, whitening and fresh breath.

Crest is also introducing Glide Pro-Health Floss for Sensitive Gums. It is designed to make flossing more comfortable for even the most sensitive gums.

Oral-B rechargeableTo round out their sensitivity line, they also have the Oral-B Advantage Sensitive manual toothbrush and Oral-B Vitality Sensitive Rechargeable power toothbrush. It’s your own preference whether you like manual or power toothbrushes and both come with soft bristles which my dentist tells me I need. The extra bonus that I like in the Oral-B Vitality Sensitive Rechargeable power toothbrush is that it includes a timer in the handle to help brush for the dentist-recommended two minutes. I’m positive that when I brush now I severely underestimate the whole 2-minute thing. I’m either tired, or I’m late for something and my teeth and gums always suffer for it. Now, I have a toothbrush to tell me when I can put it down and step away from the sink – I love it!

If you are like me (sensitive) and want to try any of these out, I found a couple of links to get coupons for both Crest Pro-Health Sensitive Shield toothpaste and Oral-B Vitality Rechargeable toothbrush so you can get a discount if you want to try them. Everything is available where you buy your oral care products so make sure you check them out.

In addition to these wonderful products, the generous people over at Crest and Oral-B also sent me a care package based on my survey to help me fight my own sensitivities. I received:

  • Olay for Sensitive Skin (fragrance free, hypo-allergenic)
  • Tide Free (no dyes or perfumes)
  • Febreeze Allergan Reducer (reduce at least 75% of airbourne allergens – I have allergies but not as bad as my husband, so he says ‘thank you’)

For more information on Crest and Oral-B sensitivity products, visit and

Found in Health & Wellness
1 comment… add one
  • Jim Beattie Jun 9, 2011, 2:07 pm


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