Maltesers Celebrates Chinese New Year

Kung Hei Fat Choy! (Happy Chinese New Year)

Whether it is the bright red packaging, that symbolizes good fortune and joy in Chinese culture, or because of the malted milk flavour, Maltesers are a favorite among chocolate lovers during the Chinese New Year holiday.

I love Maltesers, and I haven’t had them in so long. Did you know they are actually over 70 years old? I didn’t.

I can remember eating Maltesers with a friend when I was younger in Winnipeg. We had just finished raking in the dough from our lemonade stand and had spent our profits at our local convenience store. The crunchy filling is so addictive.

Maltesers are available in 37g (SRP $1.49); 100g (SRP $3.59) and 165g (SRP $4.79) sizes at most major retailers across Canada, including grocery and convenience stores. So if you are looking for something sweet to celebrate with, grab a bag. Actually you might want to get two — one to eat quickly, like I did, and the second to enjoy.

Do you have a favorite memory that includes Maltesers?

Kung Hei Fat Choy everyone!

Found in **Fix These
1 comment… add one
  • Colleen C Feb 3, 2011, 9:02 pm

    Happy Chinese New Years! I have to say, sitting in front of the TV sharing a bag of Maltesers with Mom when I was a kid is probably my fondest memory.

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