Finding the Perfect Birthday Gift With Indigo Kids

Birthday shopping for my two girls is always so easy. I spend every minute of the day with them. I know them better than they know themselves and I know what interests them the most.

Shopping for kids that are not mine is another story. I don’t spend as much time with them and often only see some of them for a couple of hours every few weeks during play dates. I also hate shopping in some stores where I constantly need to find the suggested child age on every package. That can be time consuming, and time is something that is very limited for me. When my daughter is invited to friends birthday parties, I am often tempted to go the gift card route, but that is no fun for a kid.

Kids like instant gratification. They like to see their present, wrapped in a big box and tied together with a big bow. They want to unwrap it and play with it at that moment. Not the next day, or when mom and dad can get them out to the store.

To help people find great age-specific toys and books, Indigo has created IndigoKids; the ultimate one-stop shop for kids of all ages from one and up.

You can shop in select stores across the country or online for age-specific toys and books. Here, you can find a wide range of ideas, talk to the store staff and even get your gift wrapped for free. Not only that, but their kids section is tailored to kids. There are fun chairs and activity areas to keep your little ones busy while you shop.

I recently went in to a store near me to buy a gift for a one-year old. I found the Indigo Kids birthday section really well laid out. The toys are grouped by age and are in order starting from one and going up to age nine as you walk down the aisle. I checked out the recommendations for my girls’ ages and they were right on. Then the hunt was on for the perfect gift.

Since there is a selection, there is still a choice to be made. I usually try to ask the parent what their child is interested in. If I am not able to get that information before the party, then I go with what I think my girls would like. A great tip here is to always make sure you get a gift receipt.

So, what did I buy? Well, you know I like retro, so I went with the Fisher Price Classics Two Tune TV. I went on the Indigo website to check out the reviews, and this one seemed like the best bet. Once I found it in the store, it didn’t disappoint. I talked to a staff member about the item and she told me that it was a huge hit with her niece who is close to the same age that I was shopping for, so I picked it up. Since I am aware that not everyone has the same tastes as me, I will be including a gift receipt with it in case the parents want to exchange it for something else.

Whether you are shopping online or in store, there are some nice perks to shopping for birthday items at IndigoKids.

Shopping in-store benefits:

  • Free Gift Wrap: gift bags are available on kids’ purchases
  • Great book and toy recommendations by age
  • Wide, stroller-friendly aisles and colourful décor – a comfortable shopping experience for both parents and kids
  • Earn plum rewards with almost every purchase

Shopping online benefits:

  • Great recommendations by age
  • Gift wrap and personalize message available for $4.95
  • Free shipping on orders greater than $25

Do your kids have a party coming up that you need to buy for? IndigoKids wants to help you out with a giveaway.

One lucky This Bird’s Day reader will win a $35 Indigo Gift Card good for in-store or online shopping.


To enter (MANDATORY ENTRY): Leave me a comment below telling me why you love Indigo Kids or think Indigo Kids can be helpful to you. Please also leave a way of contacting you if your comment is randomly chosen. *You must do this for any additional entries to count.


After you have completed the first entry, you can enter an additional comment one time for each of the following:

  • Like This Bird’s Day on Facebook
  • Follow Chapters/Indigo on Twitter
  • Follow This Bird’s Day on Twitter
  • Daily Entry: Tweet about this giveaway. Feel free to copy and paste this into your Twitter page:

    CAD Only #Giveaway – Win a $35 gift card from @chaptersindigo on @ThisBirdsDay at http://www.thisbirdsday.com/?p=4677

  • Post about this giveaway, linking to this post, on either your blog or in a forum and leave me the link. (note: you must be the original poster)
  • Subscribe to This Bird’s Day (at the top right).

This contest is open to residents of Canada only and runs until 9pm MST on Monday, April 30, 2012. Readers may enter the contest on multiple blogs, but are only eligible to win oneprize. Prizes will be shipped within 6 weeks from when your winning information is submitted.

Disclosure – I am participating in the Indigo Kids program by Mom Central Canada.  I received compensation for my participation in this campaign.  The opinions on this blog are my own.

Sheri Landry
Sheri publishes, and writes at This Bird’s Day where she shares all of the thoughts in her head without the voices. Sticking mainly with content for Canadians, Sheri shares family stories, product information and anything that fits into her (and her family’s) daily activities.
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